betterment x pacman campaign

advertising, collaboration, motion design  
Strategy Statement: 
Betterment is an online bank that empowers customers. We help them live healthier financial lives with innovative money management products. We have an opportunity with Gen Z, if they consider opening checking and savings accounts with us. Here’s the deal: customers aged 25 and under will receive a $25 opening deposit, plus 2.25% towards their savings. 

Concept Statement:
Betterment is collaborating with Namco’s Pacman to align the pixelated, retro style of Gen-Z’s childhood with the avid shapes of modern digital financing. Explore and get a glimpse of how we keep it real and do better at Betterment.

digital masstransiscope: