quaker oats x human made campaign
advertising, mockups, collaborations
project brief -
Client + Background:
Quaker Oats is one of America’s longest-lasting food and beverage companies. The company and its associated brands are at the forefront of innovative food solutions. Original recipes, snacks, treats, drinks – you name it. We make it. We create healthy and hearty foods for individuals and families, and doing it for over 140 years. Today, PepsiCo owns the modern Quaker Oats company.

The audience:

Millennials (born between 1980 and 2000); moderate income; mature and cultured; explorers.

The problem:
Audiences forgot us. Quaker Oats is a reliable source of hearty, healthy foods. But, we’re out of consideration. So, how can we “bring that old feeling back”, without feeling old?

Our goal:
Let’s remind Millennials that Quaker Oats is their breakfast buddy whether at home or on-the-go. Because we’re consistently good. And continue to satisfy.

presentation highlights -